Data Privacy: Helping customers to feel safe online
There is a lot going on about Data Privacy these days. Scandals are bringing the subject to the attention of everybody, and consumers don't need to know a lot about data to start to get worry about their own information out there. As someone passionate for Digital Marketing, and also a student of the IMC Master's Program at Northwestern, I was curious to see how we are communicating with consumers, to make sure they know what they actually need to worry about. On this search, I found 2 great articles communicating with customers that worth to be shared. The first one is " Top 5 Concerns to focus on for Data Privacy Day ", from Tony Bradley . Based on a recent survey from McAfee, this article brings the main customer's difficulties with Data Privacy, which companies need to be aware to help them feel safer while navigating, filling forms and others online interactions. These are basic issues that can easily be addressed, like remembering customers to change de